Love this article from Church Marketing Sucks!
Every church’s brand has a face. And that face belongs to its head pastor. Yes, other components help define the brand: its logo, its graphic standards, its facility, its style of worship. But I’d argue a growing number of churches’ outward identities are inextricably wrapped up in the humanity behind the pulpit.
Hit this link for the rest of the article… What do you think about it?
